German Sport University Cologn Graduate School(Master) M.A. Sports, Media & Communica
2010.10 ~ 2014.09
German Sport University Cologn B.A. Sport Management & Sport
2005.03 ~ 2008.02
Bugil Highschool academic
Professional Experience
2019.01 ~
Einshana Co., Ltd. | International Business Develop, 이사
- Official scout agent for boots contract of football player on behalf of Adidas Korea (2024~)
- Official agent for football exchange projects between FC Bayern Munich and Korea Football Association (2019-2025)
- 2024 KFA U17 football national team training camp in Munich on behalf of KFA
- 2024, 2023 U18 elite coach education program with FC Bayern on behalf of KFA
- 2022 Elite youth exchange program with FC Bayern on behalf of KFA
- 2022-25 K-League Jeju utd. U18 Performance Management on behalf of Jeju United
- 2019 Invitation overseas instructors for Trainer Education on behalf of KFA
- Translation and coordination for match & video analysis for KBS 2022 World Cup Qatar Content
- Content Planning and Editing YouTube Channel ‘Koo Ja-cheol Official’ (14k subscribers)
- Responsible for partnership and AI based physical training system operation 'Sparta Science'
2014.02 ~ 2016.12
mmcsport GmbH | Marketing & Sales, 주임
- Activities in the context of business development for the targeted search for potential partners and customers in new business areas
- Conception and implementation of market research in the Sports indusrty
- Project work and insight into the area of sports management in customer projects, e.g. UEFA and FC Bayern Munich
- Research in the area of social media activities of athletes and sports organizations
- Contents marketing through research and Data analysis
- Media Marketing and Localization of Tottenham Hotspur, 1. FSV Mainz 05 and FC Augsburg
- Created Korean official website and SNS Channel for German Bundesliga Clubs
- Match report, SNS media contents (Video, Photo and Text) in Korean
- Tottenham Hotspur's Korean online store localization
- Created Korean Facebook and YouTube content and localization for IOC (International Olympic Committee)
Certification
2024.09
OPIC(English)
IH
2010.03
DSH(German)
2
2016.12
ITQ(MS Word) B [한국생산성본부]
2017.12
Driver's License Class 1 Ordinary [서울지방경찰청]
Self Introduction
I have been working in the internationl marketing field for 8 years now in various roles, including sports management and media marketing communications, gaining the experience and competencies needed to create and sustain new markets. Fluent in German, English and Korean, I currently work as a Project Manager at sports business startup Einshana, where I have been working for over 5 years as a project manager, collaborating with and representing leading organizations such as FC Bayern Munich and the Korea Football Association (KFA) to successfully plan and execute elite football youth player development projects. I have facilitated partnerships between institutions, organized global programs, and effective communication between stakeholders to strengthen global networks and achieve project goals.
I have also developed strong communication and localization skills from my experience as a media marketing professional, where I successfully built the official Korean language website and social media channels for a German Bundesliga club, created engaging content for Korean audiences, and localized their online store. These experiences have helped me analyze market trends, create customized communication strategies, and effectively promote brands to different target audiences.
In addition, my educational background fully supports my practical experience. I lived in Germany for 9 years and successfully completed a Bachelor's degree in Sports Management and Sports Communication and a Master's degree in Sports, Media and Communication Studies at the German Sports University Cologne in Germany.
My career goal is to utilize my skills and experience to become one and only expert in leading international communications, working closely with foreign subsidiaries and clients.
